TRESemme Style Studios @ New York Fashion Week: February 2023

Event Synopsis:

During New York Fashion Week, TRESemmé’s Fluid campaign came to life in a high-energy, interactive salon experience that blended beauty, performance, and style. Guests were immersed in a world of hair innovation, moving between four celebrity-stylist-led stations for hands-on transformations, a chic lounge serving champagne and hair-healthy beverages, and a bespoke video activation capturing every moment. VIPs and invited guests seamlessly booked their styling sessions through a custom reservation system, ensuring a curated, elevated experience from start to finish. The activation brought together the artistry of Parris Gobel and the precision of the U.S. Olympic Artistic Swim Team, creating a bold, unforgettable showcase of hair, movement, and creativity.

Highlights Included:

• Celebrity Styling Stations: Exclusive, hands-on sessions with top stylists for personalized hair transformations.
• VIP Lounge & Refreshments: Champagne and hair-healthy beverages enhanced the immersive, luxury experience.
• Custom Booking System: Online platform ensured smooth scheduling and curated guest flow.
• Bespoke Video Activation: Captured live moments for content and campaign storytelling.
• High-Profile Collaborations: Parris Gobel and the U.S. Olympic Artistic Swim Team elevated the experience with creativity and performance.

Key Responsibilities:

• Event Co-Production: Conceptualized, produced, and executed the full salon activation.
• Staff & Onsite Oversight: Directed all onsite staff across stations and lounge, maintaining flawless guest flow.
• Onsite Management: Managed logistics, escalations, and real-time problem solving.
• Custom Booking System: Designed and maintained the reservation platform for VIPs and guests.
• Catering Management: Curated refreshments to align with the elevated salon environment.
• Brand Alignment: Ensured every element embodied TRESemmé’s Fluid campaign and NYFW standards.