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CES 2023: BMW
Date
January, 2023
Location
Las Vegas, NV
Role
Staff Lead, Production Support
Budget
$1.7M
Audience
Global & NA Executives, Consumers, Industry Insiders
Attendance
16,200 Guests
Industry
Automotive
Client
BMW
Event Synopsis:
Produced a large-scale activation at the Las Vegas Convention Center Silver Lot during CES Public Days, immersing consumers in the intersection of real-world and virtual innovation. The experience showcased BMW’s cutting-edge technology, featuring two vision vehicles—Dee and E-ink—alongside street drives and i7 vehicle displays. A team of 50+ staff ensured a seamless, engaging, and memorable brand experience for all attendees.
Highlights Included:
• Vehicle Showcases: Featured vision vehicles Dee and E-ink, plus interactive displays of the i7.
• Consumer Engagement: Offered hands-on street drives and immersive touchpoints to demonstrate BMW technology in action.
• Team-Led Experience: A 50+ staff team delivered high-touch, personalized interactions with guests.
• Immersive Activation: Blended virtual and real-world elements to create a cutting-edge, memorable CES showcase.
Key Responsibilities:
• Team Leadership: Directed and managed 50+ brand ambassadors to ensure consistent, high-quality guest experiences.
• Guest Experience: Handled escalations and guest inquiries with professionalism and efficiency.
• Agency Collaboration: Served as liaison between partner agencies to streamline communication and execution.
• On-Site Oversight: Provided full operational oversight of the Silver Lot activation, ensuring flawless execution and brand alignment.
