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DistrupTB: Future Ready

Date

September, 2023

Location

New York City

Role

Executive Producer, Client Lead, Budget Management, Production Oversight

Budget

$245k

Audience

Global Leaders, Stakeholders, UNGA Attendee's

Attendance

95 Guests

Industry

Pharma, UNGA, Health, Global Action

Client

StopTB / The United Nations

Event Synopsis:

Produced a high-level global health event uniting world leaders to address Tuberculosis in a fresh, relevant, and impactful way. The activation was designed to destigmatize TB, engage new champions, position Stop TB as a thought leader, close the funding gap, and showcase innovation and real-world impact. This event created a pivotal platform to drive awareness and mobilize action against Tuberculosis on a global scale.

Highlights Included:

• Global Leadership Engagement: Brought together heads of state, policymakers, and health advocates to foster collaboration and commitment.
• Thought Leadership Platform: Positioned Stop TB as a leading voice in global health through keynote addresses, panel discussions, and innovative content experiences.
• Impact Storytelling: Highlighted real-world TB interventions, research breakthroughs, and funding initiatives to demonstrate tangible outcomes.
• Secure, Seamless Experience: Managed VIP and head-of-state level protocols to ensure safe and dignified participation.

Key Responsibilities:

• Executive Producer: Led end-to-end event development and execution, ensuring strategic objectives were met.
• Stakeholder Management: Coordinated with global organizations and funding partners to align messaging, approvals, and deliverables.
• Security Coordination: Partnered with the U.S. Secret Service to implement security protocols for high-profile attendees.
• Compliance & Guidelines: Ensured all creative and production elements adhered to Stop TB and UN regulations.
• Logistics & Government Relations: Navigated UNGA-related road closures and worked with NYPD to guarantee smooth arrival and access for all attendees.
• Production Oversight: Directed technical and operational teams to deliver a seamless, high-quality event experience.

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