TREScation

Event Synopsis:

For TRESemmé, an intimate influencer “staycation” brought the new Fluid product line to life through a curated day of relaxation, discovery, and hands-on engagement. Designed to immerse top-tier influencers in the brand experience, the activation combined education, entertainment, and self-care in a stylish, content-ready environment.

Guests participated in product trials with celebrity stylists, experienced a “hair-ography” class led by Beyoncé’s choreographer James Alsop, enjoyed manicures and massages, sipped hair-healthy shakes, and were treated to curated breakfast and lunch. The day concluded with guests dressed in Jonathan Simkhai ahead of the evening’s official launch event, blending lifestyle, fashion, and beauty in a cohesive brand moment.

Highlights Included:

• Hair-ography Class: Led by James Alsop, offering a unique, hands-on movement and styling experience.
• Manicures and Massages: Relaxation-focused experiences designed to enhance the influencer staycation.
• Celebrity Styling: Dry hair services provided by top celebrity stylists.
• Wellness & Dining: Hair-healthy shakes, breakfast, and lunch curated to support the day’s theme.
• Fashion Moment: Guests dressed in Jonathan Simkhai ahead of the launch event, elevating the experiential storytelling.

Key Responsibilities:

• Executive Producer & Concept Development: Crafted full-day programming balancing relaxation, education, and entertainment.
• Talent & Partnerships: Sourced and managed James Alsop, celebrity stylists, and supporting staff; oversaw all deliverables.
• Venue Management: Secured and operated a venue capable of hosting experiential programming while supporting content capture.
• Brand Alignment: Ensured all elements were cohesive with TRESemmé’s brand and campaign narrative in partnership with the integrated agency team (IAT).
• On-Site Leadership: Directed client relations, talent, and staff to ensure seamless execution and a high-impact guest experience.