Popeyes x Everyday People

Event Overview:

Partnered with Everyday People—the global party series known for celebrating Black joy, culture, and community—to launch Popeyes’ new Signature Sauce and Chicken Dippers through an immersive, high-energy cultural experience.

The activation transformed product sampling into performance art, featuring a live parade by The Pack Drumline (as seen on America’s Got Talent), who brought the vibrant spirit of New Orleans to the dance floor. As the crowd erupted, brand ambassadors delivered bottles of Popeyes Signature Sauce—complete with sparklers—in a playful nod to nightclub bottle service. Guests enjoyed a steady flow of chicken dippers, wraps, and sauces, along with exclusive branded merchandise designed for the occasion.

The result was a bold fusion of culture, flavor, and community, introducing Popeyes’ newest menu items in a way that felt authentic, unexpected, and highly shareable.

Approach:

By aligning with Everyday People, the activation tapped into a culturally connected audience that values music, community, and self-expression. The experience layered live performance, culinary immersion, and visual storytelling, ensuring every touchpoint—from the drumline reveal to the branded takeaways—fueled conversation, content, and genuine brand love.

Key Responsibilities:

• Executive Producer & Talent Lead — Sourced, contracted, and directed The Pack Drumline and live performers to create a culturally resonant brand moment.
• Creative Development — Ideated and executed the signature “splash moment” unveiling Popeyes’ new product through high-energy, performance-driven storytelling.
• Merchandising & Design Oversight — Produced custom branded merchandise as an exclusive guest takeaway.
• Budget & Vendor Management — Oversaw contracting, budgeting, and vendor coordination for efficient and seamless execution.
• Partnership Management — Served as primary liaison with Everyday People, ensuring brand integration maintained the event’s authentic cultural DNA.

Impact:

• Successfully launched Popeyes’ Signature Sauce and Chicken Dippers through a culture-first experiential moment.
• Generated organic social engagement and earned media coverage, amplifying the product launch across platforms.
• Strengthened Popeyes’ cultural relevance by connecting its New Orleans roots to a diverse, trendsetting audience in an authentic and celebratory way.