Love Beauty and Planet Market

Event Overview:

Brought Love Beauty & Planet’s sustainability mission to life through an immersive, social-first activation at LA’s iconic Melrose Trading Post. Designed to authentically meet environmentally conscious tastemakers where they already spend their Sundays, the experience highlighted fresh, sustainable ingredients and celebrated local artisans and farmers—transforming a beloved weekend market into a vibrant expression of the brand’s purpose and community connection.

Event Highlights
• Custom Latte Bar featuring hair-healthy ingredients for an indulgent yet educational moment.
• Local Marketplace spotlighting sustainable hair accessories and handmade goods from LA-based vendors.
• Sensorial Airstream Experience immersing guests in the scents and ingredients of Love Beauty & Planet’s newest product lines.
• Product Sampling & Takeaways showcasing full product assortments for trial and social sharing.
• Content Capture Moments designed for Instagram and TikTok to amplify awareness and UGC.


Key Responsibilities:

• Executive Producer — Led creative development, design, and full-scale production of the activation.
• Program Development — Curated a sustainability-focused experience spotlighting local artisans and agricultural partners.
• Partnership Lead — Secured and managed collaboration with Melrose Trading Post to authentically reach the brand’s target audience.
• Budget Lead — Oversaw all vendor relationships, budgets, and production logistics from concept through execution.
• Onsite Lead — Directed event build, guest experience, and real-time social storytelling to ensure flawless execution.