Thanks for Playing!

Event Synopsis:

Harnessing the global energy and cultural momentum of the US Open, On launched its entry into court sport culture through a community-driven brand experience in New York City. Designed to merge sport, storytelling, and social impact, the event invited guests to connect through play, discover On’s innovation, and celebrate the spirit of tennis in a distinctly New York way.

The experience balanced athleticism with artistry, blending dynamic programming, immersive brand design, and meaningful community partnerships. From surprise moments of delight to opportunities for guests to give back and participate, the activation served as a powerful introduction to On’s arrival in the world of court sports—energizing press, influencers, and local audiences alike.

Highlights Included:

• Immersive Brand Experience – A multi-sensory environment that brought On’s performance-driven aesthetic to life.
• Community Engagement – Local partnerships and giveback initiatives supporting access to sport in NYC neighborhoods.
• Dynamic Programming – Interactive games, live moments, and surprise appearances designed to celebrate play and performance.
• Social Amplification – Curated moments built for content capture, driving earned buzz around On’s US Open debut.

Key Responsibilities:

• Executive Producer: Led creative, production, and operational oversight from concept to execution.
• Program Development: Designed an integrated schedule blending brand storytelling, sport, and community engagement.
• On-Site Lead: Managed all logistics, vendor teams, and day-of execution to ensure seamless flow.
• Client & Partner Liaison: Coordinated with local organizations and vendors to align on brand mission and guest experience.
• Budget Management: Oversaw production costs and allocations to deliver maximum impact within scope.