Unilever Scale 2022

Event Synopsis:

Designed and produced a multi-day, multi-location editor immersion experience to unveil UL’s newest innovations to top-tier media. Over 50 editors from leading publications—including Allure, Vogue, People, and more—were invited to discover the brand’s forward-thinking portfolio through a highly curated and sensory-driven itinerary.

Set against the lush landscapes of New Hope, PA and Lambertville, NJ, the experience wove local culture, nature, and design into every element of programming—from custom dining moments to hands-on product discovery and bespoke activities. Every detail reflected the brand’s commitment to innovation and care, resulting in an event defined by white-glove service, elevated storytelling, and seamless execution.

Highlights Included:

• Immersive Brand Integration – Product storytelling embedded throughout programming and hospitality moments.
• Editorial Discovery Experiences – Curated activities connecting local culture with brand innovation.
• High-Touch Hospitality – Personalized itineraries, premium transport, and tailored guest care.
• Scenic Multi-Venue Setting – Spanning New Hope and Lambertville, highlighting the region’s charm and sophistication.

Key Responsibilities:

• On-Site Lead: Directed multi-venue execution, ensuring cohesive guest experience and flawless logistics.
• Guest Experience Management: Oversaw white-glove hospitality, personalized itineraries, and elevated service standards.
• Vendor & Staff Oversight: Managed vendor teams and staff operations across two states to maintain brand consistency.
• Client & Editorial Relations: Supported client communication and ensured a seamless experience for all attending editors.