Sneaker Con

Event Synopsis:

To strengthen eBay’s leadership in the sneaker resale market, a multi-city experiential tour was developed in partnership with Sneakercon—bringing the brand directly to the heart of sneaker culture. Designed as a traveling expo, the activation invited enthusiasts to buy, trade, and authenticate collectible sneakers while engaging with eBay’s trusted verification process in real time.

With two identical booths traveling simultaneously, the experience maintained a consistent, high-impact footprint across major cities, ensuring scale, visibility, and authenticity. Each stop fused commerce, community, and culture, building genuine connections with sneaker fans nationwide.

Highlights Included:

• Twin Booth Setup – Two identical, touring installations allowed eBay to activate at scale, maintaining consistency and quality across multiple cities.
• Real-Time Authentication – Live demonstrations showcased eBay’s industry-leading sneaker authentication process.
• Local Vendor Collaborations – Each stop featured unique vendor partnerships to reflect regional culture and expand audience engagement.
• Immersive Brand Environment – The design and programming brought eBay’s sneaker marketplace to life, creating a space where passion and credibility met.

Key Responsibilities:

• Executive Producer: Led full-scale production and logistics for the national tour from concept through on-site execution.
• Client Management: Served as the primary point of contact for eBay, overseeing communications, approvals, and strategic alignment.
• On-Site Operations: Directed staffing, vendor management, and booth activations across multiple cities.
• Creative Direction: Oversaw design, layout, and experiential flow to ensure consistent brand presentation and elevated guest experience.
• Integration Management: Coordinated real-time authentication and interactive elements to align seamlessly with eBay’s brand message.