eBay x Hypegolf Invitational

Event Synopsis:

For Hypebeast’s HypeGolf Invitational in Los Angeles, eBay tapped into the intersection of sport, streetwear, and culture through an immersive on-course experience set against the backdrop of Santa Clarita, CA. Designed to introduce eBay’s streetwear offerings to a new audience, the activation combined lifestyle-driven storytelling with retail and entertainment in an elevated, open-air environment.

Guests explored a custom-built eBay pop-up, browsed exclusive apparel, and engaged with dynamic brand touchpoints woven seamlessly throughout the tournament. The result was a day of connection, creativity, and cultural credibility—bringing eBay’s marketplace energy to life beyond the screen.

Highlights Included:

• Golf Course Branding – Large-scale moments, including a floating eBay logo installation, created bold visual impact and brand recognition.
• Interactive Pop-Up Store – An on-course retail experience showcasing eBay’s streetwear collection and offering on-site purchasing opportunities.
• Entertainment & Engagement – Live DJ sets, lighthearted competitions, and interactive zones that drew participation from athletes, artists, and tastemakers alike.
• Immersive Setting – The scenic Angeles National Forest served as a striking canvas for eBay’s bold visual and experiential design.

Key Responsibilities:

• Executive Producer: Led end-to-end production from concept through on-site execution.
• On-Site Operations: Oversaw logistics, vendor coordination, and guest experience across the pop-up and course activations.
• Creative Direction: Guided layout, design, and branded installations to ensure cohesive storytelling and visual impact.
• Production Management: Managed staffing, scheduling, and technical operations for a seamless, high-quality execution.